OVERVIEW
Inera is a cutting-edge bioscience company focused on revolutionizing agriculture with innovative and sustainable solutions.
The goal was to create a modern, user-friendly, and informative website that communicates Inera’s mission, highlights its offerings, and establishes credibility among diverse stakeholders including researchers, farmers, and investors.
Role
Absolute | UX/UI Designer
Led the end-to-end design process for the website, from research to final delivery. This included user research, wireframing, prototyping, testing, visual design, and collaborating with developers.
Timeline
4 months (Concept to Launch)
The Problem
Inera’s innovative bioscience solutions demand clear communication to engage diverse stakeholders, but a fragmented digital presence and poor mobile optimization risk diminishing trust and engagement.
Without a cohesive, user-friendly platform, accessing key information becomes challenging, especially for mobile-first audiences like farmers. Additionally, the absence of prominent impact metrics weakens credibility with investors, while an inflexible digital framework hinders scalability and limits support for future growth and innovation.
Research
73%
of distributors and retailers visit website for detailed product information
91%
retailers conveyed farmers primarily use product pamphlets or packets to identify the product
Top 3
pages visited on competitor websites are Home, product page and About Us
46.3%
traffic on competitor website was done with Informational intent and only 9.1% with transactional intent
How can we create a platform that addresses the informational needs and establishes Inera’s credibility among distributors, retailers, and potential collaborators?
Information Architecture
Solutions
Wireframes
Interactions
Impact
80%
higher brand recall and comprehensiveness
amongst first time users
95%
users were able to find what they intended to find swiftly
64%
users were able to understand and consume the provided information and connect with the story